Dijana Tošev entered the beauty and cosmetics industry, as well as all topics that primarily interest us women, back in 2006, starting her career as a makeup artist.

Over the years, with curiosity and passion, she expanded her competencies and today offers a truly wide range of beauty treatments and services in her studio, along with education for future professionals and the sale of equipment for salons.

With almost two decades of experience in the industry, we are dedicated to enhancing women's beauty, systematically following trends that adapt to modern women and dynamic times.

For years we were known as WOB studio (World of beauty).

Our vision and mission are to provide our clients with a nurtured, fresh, attractive, and healthy appearance.

With our long-standing experience and passion for beauty, we actively follow trends and provide top quality, while still sharing our knowledge and educating future generations of professionals.

We are also focused on selling luxury equipment for beauty salons, cosmetic salons, and clinics

With careful selection, we offer products made from the highest quality materials that we use ourselves.

As our curiosity never stops, our love for the world of beauty constantly sends us to learn about new techniques, and we hope to soon share some knowledge with you that you will always have the opportunity to try out in our beauty studio.

What we do:

• Dijana Tošev Studio - a professional studio for beauty enhancement
• Education by Dijana Tošev - courses for permanent makeup, powder brows, eyelash extensions, henna brows, and more
• Web shop - selling luxury cosmetic equipment

Biography of Dijana Tošev

In her career, she has dealt with various areas, including nail art, hairstyles, and eyelash extensions. She has received numerous awards for her work, including 3rd place at the international nail competition in Zagreb in 2011, one of the top 5 hair stylists in Croatia in 2008, and several awards at the Lash Olympics competition in Rome in 2017 - 3rd place in the volume technique category and the favorite set of classic eyelash extensions according to the expert jury.

Throughout her work, she has been actively engaged in transferring acquired knowledge, working as an international Master educator for eyelash extensions and eyebrow design at Creative Lash Design from 2011 to 2016, and has trained over 800 students. Her work has been published in various international beauty magazines.

She is recognized as a makeup artist with experience in fashion shows, music videos, and other high-production events. Later, she herself was a judge for makeup competitions. Following trends, in 2019, she became the first PhiHenna Master Technician for the largest beauty academy in the world - PhiAcademy. After that, she created her own educational program, lessons, and video lessons according to which she holds education approved by the leading name in the beauty industry - Branko Babic.

She is also a Master for Phi PowderBrows technique. In 2019 and 2020, she had the opportunity to participate in the world's largest Permanent Makeup (PMU) masterclass, where as a lecturer, she shared her experiences with an audience of over 1000 participants.